World-renowned designers, Ronan and Erwan Bouroullec, have turned TVs into a thing of radical beauty. This stunning Serif is not just a TV, it’s a piece of furniture that will sink in to your décor seamlessly and surprise with its fabulous, fuss-free charm. Samsung’s glorious 4K Ultra HD picture, rapid quad-core processor and state-of-the-art Smart features have been given a fresh edge with the Bouroullec’s stylish Curtain Mode interface. Whether you have this 40” screen freestanding on the included stand or placed on a chest of drawers, your home entertainment system will have a unique allure like never before.
Exclusive Bouroullec Design
As the first technology project in Bouroullec’s 20-year partnership, this forward-thinking style comes from the duo’s rich design pedigree. This Serif shuns the standard ultra-thin shape with a versatile design that’s made to fit into your world. Forming a clear capital “I” in profile, you can keep it anywhere with its self-supporting frame and even use the top as a shelf. Freestanding on the included stand or popped on a table, you’ll adore the Scandi-style shape and marvel at its invention.
Simple & Accessible Smart Curtain Mode
To suit the sleek style, the Bouroullecs helped Samsung design a standby mode that breaks ground in aesthetic convenience. Like pulling a curtain over the screen, this interface gives a colourful abstract view of what is going on behind – so you can shut out advert breaks for example. When curtain mode is active, you can give your room a clock, control your music through Bluetooth, open apps like Netflix, beam pictures from the photo gallery and use other Smart services. Build a bespoke interface with the redesigned Smart remote too, so your Serif is as personal as everything else in your living room.
Spectacular 4K Ultra HD Display
With four times the detail of 1080p Full HD, you’ll enjoy otherworldly picture. Furthermore, whatever you are watching on the Serif TV will be upscaled so you can enjoy great picture quality all the time. Samsung’s unique upscaling capabilities uses a four step process which converts lower resolution content, such as live TV, to a level of near 4K Ultra-HD detail. This means that you can watch all your old favourites and new shows in the highest level of detail. All this tech helps build a display that’s as beautiful as the frame that holds it.
Doubles As Bluetooth Speaker
Make use of this Serif’s HD audio by hooking up your smartphone or tablet wirelessly through Bluetooth. At the click of a button, you can play songs from your personal library and fill your home with the 20W speakers’ crisp audio. Whether you stream radio from the TuneIn app, explore playlists on Spotify or find tracks on YouTube, this TV can be your speaker too.
Media Sharing With ConnectShare
Load up your USB stick and plug it in to one of the Serif’s ports to beam your own music, photos and videos on to the big screen. You can even use an external hard drive to record live TV, play it back and take the content anywhere with you.